About the Beautiful Penang

Penang is a vibrant State with its capital, George Town, having the rare distinction of being a UNESCO World Heritage Site. It is a true melting pot of cultures with its blend of Eastern and Western influences. Retaining many of the values adopted during its era of British rule, Penang bears a charm that is unique to itself. 

PENANG TOURISM MASTER PLAN

The Penang State Government, through PETACE, has taken the initiative to produce the state’s Tourism Master Plan (PGTMP) (which will also be referred to as the Master Plan or the Plan throughout this document. This Master Plan, among many things, analyzes the industry of tourism,  heritage, culture and art to create a ten-year Master Plan for the state of Penang. This 10-year Master Plan is to set goals for sustainable development and strengthens the competitive positioning of Penang’s tourism industry, heritage, culture and art by 2030. It draws up strategies and directions needed to be carried out by the state government into phase 1 (2021-2025) and phase 2 (2026-2030).

Objectives

This Master Plan involves the following objectives:
– To analyze the growth of Penang, regional, and global tourism sector.
– To analyze growing trends and challenges facing Penang tourism sector.
– To position Penang in the regional tourism map.
– To recommend strategic thrusts as the pillars of tourism growth.
– To suggest initiatives (physical projects and programs) which support the thrusts.
– To prepare a comprehensive implementation plan and to suggest monitoring plan.
– To prepare a 10-year tourism Master Plan for the state of Penang